Nowadays, not only the logo reflects your brand visually, rather it becomes your company’s identity. Logo is the first impression on people which is important for the company to be remembered in a good way. But, what does a logo needs to be so that it is not only safe in a person’s memory but also helpful in its functionality? This article provides a compilation of top design experts’ thoughts on the same question.<\/p>\n\n\n\n
As the very first step even before you start thinking about a draft of a logo, consider and jot down the brand’s core values, mission, and target audience. Make sure the logo represents what the brand is all about.<\/p>\n\n\n\n
Before you even sketch a concept, it’s essential to understand your brand\u2019s values, mission, and target audience. Your logo should reflect the essence of your brand.<\/p>\n\n\n\n
\ud83d\udd0d Expert Tip:<\/strong> “You can take it as a logo of the brand talking to the consumer. It should instantly tell people who you are and what you stand for.” \u2013 Priya S., Brand Strategist<\/em><\/p>\n\n\n\n \u270f\ufe0f<\/strong> 2. Keep It Simple and Scalable<\/strong><\/p>\n\n\n\n A simple view of things never gets out of date. The logo with fewer and plain details is faster to remember and more suitable for usage on different platforms from the business card to the big screen.<\/p>\n\n\n\n \ud83d\udd0d Expert Tip:<\/strong> “Do not use space with too much content<\/em>. Great logos are versatile and legible in all sizes.” \u2013 Mark L., Senior Graphic Designer<\/em><\/p>\n\n\n\n \ud83c\udfa8<\/strong> 3. Use Colors Strategically<\/strong><\/p>\n\n\n\n Color can stir up feelings and also give impressions. Pick a color palette that is according to your brand\u2019s personality, the logo looks good in black and white.<\/p>\n\n\n\nColor<\/strong><\/td> Emotion\/Message<\/strong><\/td><\/tr><\/thead> Red<\/td> Energy, Passion<\/td><\/tr> Blue<\/td> Trust, Calm<\/td><\/tr> Green<\/td> Growth, Health<\/td><\/tr> Yellow<\/td> Optimism, Cheer<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n